Local Growth – Local Success
Google My Business gives you access to free tools that help your business get online, be found on Google Search and Maps, and get closer to your customers. Since you already have a Real Estate business, why not list your company or Real Estate team on Google Places? This is an online forum of listings (or “Places”) that consumers can quickly go to view important information that is related to your business: location, services, contacts info, hours, etc.... You get the idea.
Each Google My business page is free to enter and allows you to verify information currently available online (via Yellow Pages, etc.) as well as edit or add additional information as necessary. Note that your “Place” needs a valid address in order to successfully set up the Place Page. Google will most likely verify this info by phone or mail to assure accuracy.
In addition to making sure that your business is listed in Google My Business, you should also “claim” your business’ listing. This process is a way to verify that you are the owner or employee of the business and allows you to take control of the listing’s information. Secondly, you have to choose one category for your business using Google’s list of options, but you are allowed to add up to 4 custom categories. Use them and use them wisely. But do NOT just try to stuff keywords in here, because Google can and will remove your entire listing. You also want to take your time and fill out your profile completely, which includes adding images, a description of your business and services, your website domain name, etc.
There are several other very important sites that you will want to list your business in as well. These include Yahoo Local, Bing Local, Yelp, Citysearch.com, and yp.com, among a few others. Do the same for each of these online directories. Make sure that your business’s information - the address, phone number, name of the business, etc. are consistent across all of these sites.
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