Created and Published by SEO MOZ
By: Justin Champion
Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?
If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent.
Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Click Here to Read Full Article By Justin Champion & SEO MOZ